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Dec. '06: Don't Wait
By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot

Aug. '06: Disco Days are Over
Overview of last 25 years in pharma business

Sept. '05: Doctor―Patient Communication Improving doctor-patient relations can lead to enhanced patient compliance

May '04: The Art of the Advertorial

May '03: What Doctors Want

May '01: Choosing an Agency

Feb. '07: Positive Positioning: 10 Steps to Standing Out

Dec. '04: Does First In Class Mean First In Mind?

May '00: Net Gains
Doctors' internet use

Aug. '06: Developing an Emotionally Intelligent Approach to Positioning Your Product

Jun. '05: DTC: The Next Phase

May '06: Product Manager's Guide to the Pitch

Jun. '05: Shedding New Light on Doctor-Patient Communications

Jul '05: Best Foot Forward
Helping sales representatives establish trust

May '05: The New Frontier: Doctor-Patient Encounter