Awards
Supprelin, as a new agent indicated for central precocious puberty (CPP), played up the insight that little girls often play dress up—but with CPP they grow up too quickly. The campaign playfully dramatized the problem, and the - “payoff” emphasized the freedom from adhering to a strict 28-day schedule. A unique photographic style portraying children “from the knees down” was employed to provide the warmth of human imagery, but in an unexpected way. The logo featured a cartwheel illustration to convey freedom and joy of being a child without being burdened by monthly injections. The tabline “a year of nonstop childhood” captured the essence of the brand — Supprelin LA allows kids to stay kids all year long.
Agency of the Year, 2008 • Med Ad News Manny Award Winner, Category III