Press

Jun. '08: Agency Confidential
Tracking down the best agency

May '08: Bridging the Communication Gap Between Physicians & Patients

Apr. '08: Med Ad News 2008 Agency Of The Year - Category III

Feb. '07: Positive Positioning: 10 Steps to Standing Out

Feb. 07: Honesty is Best Policy: Differentiation can deter dishonesty

Dec. '06: Don't Wait
By stocking waiting rooms with educational drug information, pharma can help get doctor-patient communication off on the right foot

Sept. '06: Push or Pull: Is Pharma Missing the Selling Point?

Aug. '06: Disco Days are Over
Overview of last 25 years in pharma business

Aug. '06: Drug Companies Won't Sell Sales Reps Short

Aug. '06: Developing an Emotionally Intelligent Approach to Positioning Your Product

Jul. '06: Top 40 Agency

Jun. '06: Emerging Trends in Specialty Pharma Growth

Jun. '06: The New Face of Consumer Advertising: More Targeted Direct to Patient

May '06: Product Manager's Guide to the Pitch

Jan. '06: Keep Them Coming Back for More; Targeted Patient Communications

Sept. '05: Doctor―Patient Communication Improving doctor-patient relations can lead to enhanced patient compliance

Aug. '05: 100 of the Most Inspriring People in the Industry

Aug. '05: Anthropology, Not Just For Academia (ethnographic research)

Jul. '05: Best Foot Forward
Helping sales representatives establish trust

Jul. '05: Ones to Watch
Smaller agencies on the rise

Jun. '05: DTC: The Next Phase

Jun. '05: Shedding New Light on Doctor-Patient Communications

May '05: The New Frontier: Doctor-Patient Encounter

Dec. '04: Does First In Class Mean First In Mind?

May '04: The Art of the Advertorial

May '03: What Doctors Want

May '01: Choosing an Agency

May '00: Net Gains
Doctors' internet use