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A Versatile Performer for Your Brand

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global
Omnicom

digital

strategic
services

promotional
education

Keep your brand center stage with innovative solutions that bring real results. Flashpoint Medica offers clients a solid foundation in the traditional healthcare marketing disciplines—strategic, medical, account, and creative—while leveraging all the innovative digital communications that modern technology continues to bring us.

It’s a powerful combination that has proven effective for developing the multichannel programming needed to keep
you running well ahead of the pack.









Advertising & Promotions

Flashpoint Medica offers an integration of expertise rather than separate siloed thinking. With a comprehensive mix of cross-functional teams, we’ll bring fresh insights to a full range of healthcare communication offerings:

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Digital

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Nicole Johnson
SVP, Director of Digital Strategy
nicole.johnson@flashpointmedica.com
(917)­ 472.2321

Unleash your brand’s digital potential
Flashpoint Medica gets that we’re no longer just marketing—
we’re marketing in a digital world. This demands new thinking
and we’re up for the task.

Marketing in a digital world is all about creating an ecosystem of meaningful customer engagements. It’s understanding the context for how customers engage across multiple screens. It’s creating opportunities across paid, owned and earned media. We’re all about setting the standard for digital healthcare communications with an array of digital services and capabilities:

  • – Community management
  • – CRM
  • – Digital strategy
  • – Interactive convention experiences
  • – Metrics and analytics
  • – Mobile
  • – Nonpersonal promotion
  • – Social media listening and platform development
  • – Tablet detailing and publishing*
  • – Websites
*Flashpoint Medica is a certified Veeva
  and Adobe Digital Publishing partner

Strategic Services

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Uncover strategies that get to the bottom of your brand
Flashpoint Medica knows that a good strategy is to create the spark that drives a brand into its full potential. To that end, we’ve created the SPARK process, our own approach to successful branding and creative development.

SPARK includes a wide range of strategic services, including brand equity research, positioning/strategy development, brand architecture and audits, long-term planning, and branding hallmarks.

Promotional Education

Flash is a physician’s best friend
We have our paws on the pulse of healthcare professionals. Flashpoint Medica knows that talking to physicians is not the same as having them listen or motivating them to act. Flashpoint will elevate and transform your promotional education into an integrated, scientifically directed program that inspires action.

Flashpoint’s promotional education experts, along with strategically focused account directors and credentialed medical directors, are ready to work with your brand to develop superior education and communication for healthcare professionals. Our services include:

Branka Stancevic, PhD
VP, Director of Scientific Services
branka.stancevic@flashpointmedica.com
(917)­ 472.2325

branka stancevic services

Global Omnicom

It always helps to be part of a pack
When we need to collar resources that extend or complement our own, we’ve got a wide array of faithful friends to choose from.

Omnicom’s a global network
As part of the Omnicom DAS network of agencies, we can align with more offices around the world than any other global network. Whether you want a centralized global offering with local execution, or a decentralized global network, when you work with Flashpoint/Omnicom, we can customize our services to drive you to your goal.

Anderson DDB – Canada
Rapp – Argentina
Rapp – Brazil
BBDO – Chile
Rapp – Chile
Rapp – Colombia
BBDO – Colombia
BBDO – Costa Rica
BBDO – Dominican Republic
BBDO – El Salvador
BBDO – Guatemala
Rapp – Mexico
BBDO – Panama
BBDO – Peru

DDB Remedy – Australia
Curtis Jones & Brown (BBDO) – Australia
Consultech – China
RK Swamy (BBDO) – India
Ideas at Uno – India
Mudra (DDB) – India
TARGIS KK – Japan
Ursa Clemenger (BBDO) – New Zealand
IntroProduction – Kazakhstan
IntroProduction – Riyadh
IntroProduction – Turkey
IntroProduction – UAE/Dubai

Aresenal TARGIS – France
Ciel et Terre – France
Heye & Partner – Germany
Leuders – Germany
TARGIS – Germany
Airon TARGIS – Italy
Prins van Waard – Netherlands
Adding TARGIS – Spain
Pressto – Russia
Arteria – Spain
Lane Earl & Cox – UK
Paling Walters – UK
Fine Healthcare – South Africa

Find out more about Omnicom at www.omnicomgroup.com

people

Meet Flash’s Human Companions

The talent behind our brand
Take a look at some of the people who make Flashpoint Medica a brand’s best friend.

Charlene Prounis

CEO & Managing Partner

flashpoint people
charlene helen steveF steveW nicole kevin kerry Shira Branka Chris Chris
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Daydream believer

When she was growing up, Charlene's dream was to help others and become a successful Businesswomen's. So it's inevitable that she worked as a head nurse of an MICU before carrying the bag as a pharmaceutical sales rep and eventually landing a position at an advertising agency.

Now at the helm of her second start-up agency, Charlene's never content to settle for "good enough," constantly challenging herself and her team to come up with innovative ways to ensure her clients' success.

And that drive has been recognized by her colleagues, with Med Ad News just naming Charlene 2014 Industry Person of the Year.

Charlene is also focused on empowering future generations to make their own dreams come true. She has twice been president of the Healthcare Businesswomen's Association and is the leader of her daughter's Girl Scout troop.

With Charlene's adventurous spirit and propensity for innovation, the question on everyone's mind is, "What will she dream up next?"

clients

Meet Flash's Clients

When we perform for clients, we’re hardworking, energetic, and faithful to the bone—just like Flash. Some of the world’s best healthcare companies have been our companions.

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Ampyra
Walking mobility associated with MS, Agency of Record, HCP

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work

 

 

Portfolio and Awards

The talent behind our brand

Need some fetching creative?
Flashpoint Medica brings its own
breed of magic to healthcare communications, with insightful
creative that sits up and demands
attention.

Take a look at some of our
best-in-show ideas

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Portfolio and Awards

  • Transforming perceptions

    The Quill™ knotless tissue-closure device brought new capabilities to surgeons—and required a new campaign to dramatize that difference. With its extraordinary image of stitched clouds, the campaign communicated that the old procedures didn't reach high enough.

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    Rx Club

    3 Awards of Excellence

    PM360 Pharma Choice Awards

    Best Device Campaign/Silver

    PM360 Trailblazer Award

    Best Product Launch/Finalist

    Pharmaceutical Executive Ad Stars

    Best Product Launch/Finalist

    Medical Marketing & Media (MM&M) Award

    Best Product Launch Campaign/Silver

  • Opening arteries—and eyes—
    around the world


    In the face of increased competition among drug-eluting stents, we developed a global branding platform that stands out and quickly communicates the key differentiating factor for the Cypher stent portfolio—proof of long-term patient outcomes.

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    Gold In-Awe Award

    Professional Print Ad

    Gold In-Awe Award

    Interactive Digital Media

    Bronze In-Awe Award

    Integrated Campaign

    Medical Marketing & Media Award

    Best Product Launch Campaign Finalist

    Rx Club

    Award of Excellence

    PM360 Pharma Choice Award

    Best Product Launch Campaign/Silver

  • Special delivery

    Aerospan, the first inhaled corticosteroid with a built-in spacer, provides high lung deposition. The idea of precisely delivering more drug right where it’s needed led us to place a GPS device right on the spacer, directly linking feature with benefit.

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    PM 360 Greatest Creators Award

  • Life on the move

    This launch campaign dramatizes the relief Dysport provides to patients with cervical dystonia in a compelling and memorable way. With a simple transition, it highlights both the "statue-like" immobility and discomfort of the disorder, and the freedom to get back to life that can be achieved using Dysport. This campaign was an MM&M award finalist for Best Professional Print Campaign for Product Launches.

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    Rx Club

    Award of Excellence

    Medical Marketing & Media Award

    Best Professional Print Campaign for Launch/Silver

  • A new measure of RA

    Until Vectra DA, no one test for RA measured more than one biomarker of disease. The challenge was to convince rheumatologists that Vectra DA was simple to perform and accurate. The caliper image against a graph background denotes precision, with a single measurement of 12 biomarkers. The fact that the calipers clearly create the letter "V" for Vectra was an added bonus.

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    Diagnostic Marketing (DxMA) Creative Communications Awards

    Gold Award: HCP Ad
    Gold Award: Patient Brochure

    Rx Club

    Award of Excellence

  • Our game plan: simple, focused, and effective

    To encourage women with HER2+ breast cancer to stay committed to the full recommended course of Herceptin therapy, we created a campaign asking women to think about their own life plans. The ads clearly communicate that patients can continue to strive for great things in their
    lives when they are committed to therapy with Herceptin.

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  • Think MS. Think Walking.
    Think Ampyra


    We wanted neurologists treating MS to also consider the disease’s impact on mobility—and keep walking impairment and Ampyra in mind. And what better way than the strikingly surreal replacement of one hemisphere of the brain with a sneaker.

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    Medical Marketing & Media (MM&M) Award

    Best Print Campaign/Silver

    PM 360 Trailblazer Award

    Best Print Campaign

    PM 360 Great Creators Award

    Rx Club

    2 Awards of Excellence

  • InformationAboutCancer.com

    When Genentech BioOncology wanted to enhance their leadership in patient education, we helped create an educational site with a comfortable community feel, a place where patients could repeatedly visit and find the most current and credible information available on the Internet.

    view video

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    Medical Marketing & Media (MM&M) Award

    Best Interactive Initiative for Consumers/Finalist

    Rx Club

    Best Patient Website/Gold

  • Medical Advertising Hall of Fame

    When the Medical Advertising Hall of Fame decided to recognize younger individuals destined to leave their mark in our industry, they created the Future Famers Award. Our attention-getting campaign called for each agency to nominate a deserving staffer for this honor.

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    Rx Club

    Award of Excellence

    MedAdNews/Manny Award

    Best Philanthropic Campaign/Finalist

  • Because so much is on the line

    The EES Solution for sleeve gastrectomy
    was designed to help minimize leaks by
    offering an advanced stapler combined with
    training on how to successfully use it. The
    impact of a bleed is viscerally communicated
    by this easily understood side-by-side comparison.

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    Medical Marketing & Media (MM&M) Award

    Best Print Ad/Silver

    Rx Club

    Award of Excellence

articles & news

Take a Look at Articles
Written by Our Staff

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Engage with us!

Flashpoint Medica
158 West 29th Street
New York, NY 10001
(212)­ 894.9750
info@flashpointmedica.com

Just give one of us a whistle.

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Charlene Prounis
CEO & Managing Partner
(212)­ 894.9753
charlene.prounis@flashpointmedica.com

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Shira Lawlor
SVP, Director of Business Strategy
(212)­ 894.9763
shira.lawlor@flashpointmedica.com

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Find us on LinkedIn

Leah Zweig
Director of Human Resources
(212)­ 894.9767
leah.zweig@flashpointmedica.com

Flash is always on the lookout for new friends.

Think Flashpoint Medica might be the place for you? Send your résumé to resumes@flashpointmedica.com

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