Culture

The Source of the Sizzle

"Did you know...?"
"What if...?"
"How about...?"
"Have you considered...?"

We believe that great thinkers think better together. That's why our office is constantly abuzz with the sounds of people sharing knowledge and ideas. Every team member at every level is encouraged to participate in this collaborative problem solving, because we recognize that the experience of more senior staffers is complemented by the experimental nature of younger ones.

For every brand and every challenge, we employ the 3 Es:

• Experts, both internal and external, in the marketing issue and therapeutic category at hand
• Education on the issues, with team members digging deep into the disease and market dynamics
• Energy—the kind that can only come from the electric exchange and enhancement of ideas when all team members are contributing

This approach provides benefits across the board:

• Team members get a chance to operate outside their comfort zone through exposure to a broad range of disciplines and ideas.
• A strong team spirit develops through idea trading and consensus building.
• The constant evolution of ideas leads us to reject the expected, push past mediocrity, and ultimately bring dynamic thinking to our clients' doorsteps.